Trump's & U.S. News Media's Incestuous Relationship
Trumping Trump and Howling at the Moonves
Donald Trump and the U.S. news media have an incestuous but symbiotic love-hate relationship. Trump rails against the media and the media rails against Trump, while both sides profit.
By JP Sottile March 16, 2017 Consortium News Investigation
Until the 2016 election, the media business (local stations, regional networks, medium-sized station groups, cable news channels and the big four broadcasters) reliably reaped a bi-annual windfall from the hundreds of millions of dollars in political advertising they packed into the commercial breaks in-between their programming. The two-year election cycle was good. The presidential cycle was way better. But Trump changed the paradigm.
This time, the coverage became the political commercial and the political commercial became the programming. Simply put, Trump’s bloviating, bombastic style translated into ratings. And those ratings translated into dollars that could be earned by charging more for the ads in-between the coverage.
So, while Hillary and anti-Trump groups were flooding the commercial breaks with hundreds of millions of dollars in ad buys, Trump’s freebie coverage was raising the price of all advertising by keeping eyeballs glued to the boob tube. Perhaps even more importantly, the same free media that both served Trump’s political campaign and, thanks to his power to hold audiences, the value of ad time … also essentially rescued the cable news industry’s flaccid business model.
Quite frankly, the cable news business was on the rocks before Trump. But Pew Research noted that 2015 (the start of Trump’s long march) was the first time the industry saw primetime viewer growth after three years of decline. Daytime viewership grew, too. Pew also found that ad revenue grew a bit for the major networks, but cable news saw a much-needed 10 percent increase in both ad and subscriber revenue.
Good Read with new details of 2016 Election Media Coverage and the obscene profits our Media Moguls have and will continue to benefit from in covering Trump.
https://consortiumnews.com/2017/03/16/trumping-trump-and-howling-at-the-moonves/Doremus Jessup, jwirr like this
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