Smells like desperation . Like desperation being crapped out of scrofulous anus.
Hopefully anus is not one of the verboten title words. 
America is not a country, it's just a business. (Brad Pitt, Killing Them Softly)
"Sometimes when I try to understand a person's motives, I play a little game. I assume the worst. What's the worst reason they could possibly have for saying what they say and doing what they do? Then I ask myself, 'How well does that reason explain what they say and what they do?'" Baelish
VFTBNMW is, IMO, literally "take the blue pill".