Our opponents are "selling" lies; we must "sell" the truth.

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    • #274092
      snot
      Participant
      • Total Posts: 1,174

      I recently encountered posts among one or more JPR’er’s that seemed to suggest that we should just point people to detailed analyses of M4A as a way to persuade them to vote for Bernie, and if they don’t care to bother to look, then I guess to h*ll with them.

      I realize that many people may be unpersuadable; but I also believe we need to understand the kind of struggle we’re involved in.

      It is NOT just an info-war; it’s a p.r. war.  If solid research and analysis came readily to most people, they would have woken up long ago.  Remember that many are working three jobs, plus the 1% has been working on eliminating critical and creative thinking from school curriculae for decades.

      We don’t have the luxury of sitting back and blaming our fellows for their laziness or ignorance; if we want to win, we must make the truth as digestible, relatable, and compelling as possible! – we must work just as hard at selling them on the truth as our opposition is working to sell them lies.  Our opponents aren’t spending a lot of time and effort pointing people to fact-laden websites; they’re spending millions on p.r., seeking to sell their candidates through covert appeals to people’s fears and other unconscious motives, because that works.

      In response, it is crucial that we provide accurate, sourced facts; but equally crucial is when and how we deliver our facts!  We must work to make our info as short, clear, and timely as possible; to approach people with love and respect; and to present our facts with artfulness as well as integrity.

      So if you can boil your points down to an easily-digestible chart, and better yet if you can present it with a snappy or compelling graphic, please do it!  Not only are they more likely to be absorbed (see, e.g., memes), but those things have legs on social platforms.

      A few quotations to help bring home these concerns:

      Giving people the facts as a strategy of influence [has been] an enterprise fraught with a surprising amount of disappointment.  – Harry Overstreet

      We can’t do it alone; the idea is that you do it.  We spend our efforts getting [the information] to you and allow you to publish it.  But you’ve got to turn it into a story and make it moving to the population.  – Julian Assange

      When the pictures are powerful and emotional, they override if not completely drown out the sound.  – Lesley Stahl, quoting Reagan aide Dick Darman

      A modern economic system demands mass production of students who are not educated and have been rendered incapable of thinking.  – U.N.E.F. Strasbourg

      It wasn’t necessary to completely suppress the news; it was sufficient to delay the news until it no longer mattered.  – Napoleon Bonaparte

      A lie will go round the world while truth is pulling its boots on.  – C.H. Spurgeon

      There is a crucial difference between knowing shit and expressing it in way that will make people give a fuck.   – William Powhida

      What is most educational is most aesthetic and what is most aesthetic is most educational.   – Nam June Paik

      (Citations available upon request.)

      Destruction is easy; creation is hard, but more interesting.

    • #274403
      Holland
      Member
      • Total Posts: 21

      Do not mean to pick on your post.  Let’s try something, though.  Instead of:

      “We don’t have the luxury of sitting back and blaming our fellows for their laziness or ignorance; if we want to win, we must make the truth as digestible, relatable, and compelling as possible! – we must work just as hard at selling them on the truth as our opposition is working to sell them lies.  Our opponents aren’t spending a lot of time and effort pointing people to fact-laden websites; they’re spending millions on p.r., seeking to sell their candidates through covert appeals to people’s fears and other unconscious motives, because that works.”

      How about this:

      People do not have the luxury of being blamed for their laziness or ignorance; if they want to improve their existing, we can make the truth as digestible, relatable, and compelling as possible!  We should work even harder than the grifters do what we can to empower this mass movement that we overcome  their opposition working to sell them lies.  Our opponents are simply yanking at whatever fulcrum will have the biggest impact, waiting on the disaster and figuring out how to profit from the misery.  We need to remember that whatever game we play, it must be a part of that larger whole, and those individuals struggling, i.e., what is so much more important than just us, because that works.

      What do you think?  Too far along in the same direction as “to suggest that we should just point people to detailed analyses of <fill in the blank> as a way to persuade them to vote for Bernie”?

      Perhaps.  Still, it is wise to often take a moment and consider that it can be folly to “fight fire with fire”, or emulate your “opponent”, simply pulling at whatever fulcrum seems to have the most effect in the direction one feels the world should move.

      Maybe there is no time right now for that.

      Maybe there should be.

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