Homepage | Forums | Topics In Depth | Science and Environment | Shoppers earn £30k in Iceland supermarket plastic bottle return trial
By Aubrey Allegretti, news reporter
Shoppers have earned more than £30,000 by recycling plastic bottles in the first supermarket trial of reverse vending machines.
The scheme, piloted by Iceland, rewards people with a voucher worth 10p for every deposit of a bottle bought at the shop.
It was rolled out to stores in Wolverhampton, Mold, Fulham and Musselburgh – as well as Iceland’s head office, in Deeside.
You gotta love Iceland.
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