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Miami-Dade Might Allow Alcohol Ads on Public Transit in Exchange for Free Wi-Fi

  • marmar (135 posts)
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    Miami-Dade Might Allow Alcohol Ads on Public Transit in Exchange for Free Wi-Fi


    (Miami New-Times)  It’s no secret Miami likes to throw one back. South Beach is practically synonymous with $30 fishbowl cocktails. There are entire companies that will deliver liquor right to your doorstep. Last year, Match.com called Miami the seventh booziest city for singles.

    Now the county is taking advantage: To get free Wi-Fi on public transit, the commission might waive a rule that prohibits alcohol advertisements at bus stops and on trains.

    The deal is part of the county’s negotiation with CIVIQ Smartscapes, a Massachusetts-based company that makes its money from advertisers. In exchange for providing the blank space for ads, the county must agree to allow promotional space for beer, wine, and liquor. In turn, CIVIQ would provide free Wi-Fi and kiosks to the county at no expense to taxpayers.

    The contract calls for the company to add nearly 1,100 Wi-Fi devices to all Metrobuses, as well as Metromover and Metrorail cars. …………………(more)






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  • FanBoy (7983 posts)
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    1. f the prvatizers